GrowthAct is a customer growth tool with proprietary Shopperwise™ behavioural segmentation at its core. Addressing the most pressing and debilitating barriers to customer growth that drive revenue impact.
Know which customer types generate the most revenue and profit, understand where the greatest potential lies and identify where competitive advantage can be developed.
Inform and prioritise what you should be doing to grow your active customer base. The customers that use your product and drive your bottom line.
Model business impact for the right priorities executed, providing a clear growth roadmap across teams.
Customer segments and priorities are then plugged into your existing product and campaign delivery systems, making them work harder against a single and shared growth roadmap.
Segments are based on the brands and products people choose over time and how they interact and engage with your business.
You gain key insights at a customer segment level, clearly showing each segment’s value equation to the business in terms of percentage of your base, spend and revenue.
This is dynamic and allows for ongoing real time customer scoring.
Cross Sell Segments enabled cross-shop growing the proportion by 19%.
Personalisation
Targeted, segment driven CVM strategy doubled open rates and conversion uplift of 4%.
Product
Optimizing the product range offered removed 15% of wastage and increased sales by 20%.
Customer Retention & Loyalty:
ROI equating to 2% growth in revenue ($10m) in Y1.
Price & Promotions:
Segment driven decrease of promotion lines by 25% resulted in Like for like sales increased by 3% & sales increase of 24% in targeted price lines.
Product Ranging:
Closing stock variety gap uplifted counter sales by 16%.
Targeted Marketing:
Segmented approach resulted in 35% increase in acquisition.
Ready. Set. Grow.
